Welcome to the Pet Food Knowledge Centre

The Pet Food Knowledge Centre is your go-to platform for the latest insights and expertise in the pet food industry. Our team of experts is dedicated to providing valuable information for everyone, whether you’re a pet owner, pet shop owner, or pet brand owner.

Our site is designed to be engaging and enjoyable, offering posts that are informative and relevant to your interests. Each post is crafted to provide you with the most current and comprehensive knowledge about pet food.

Explore Our Latest Posts

Dive into our latest articles and blog posts, which cover a wide range of topics, from pet nutrition to industry trends. Stay informed and keep your pets and your customers’ pets happy and healthy with tips from our experts.

509, 2023

The pros and cons of AI in pet retail

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You may have heard the letters "AI" or "AI Technology" frequently used in the media. From opening your phone with Face ID to interacting with chatbots to solve a problem, the use of AI technology is increasing. But is this just a buzzword? Or will it be something that changes aspects of life forever? This Knowledge Centre article will delve into what AI is, how AI will develop, and the pros and cons of AI in pet retail. [...]

2106, 2023

Planning a marketing campaign for your pet shop

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With the number of avenues people can shop for their pets increasing, pet shops must find effective ways to increase brand awareness, retain customers, and gain new ones. Planning a marketing campaign for your pet shop is a great way to do this. A marketing campaign can be conducted both in-store and online. In-store marketing campaigns drive traffic to the store and increase sales through assets such as signage and printed materials. Online marketing campaigns promote products and services via [...]

2002, 2023

How can pet shops retain customers?

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As the cost of living crisis hits various industries, the pet sector appears to be adapting and staying strong. However, this doesn't mean that everyone running a pet business has not been affected. For example, the increase in online pet retailers and grocery stores has impacted pet owners' purchasing behaviour. As a result, pet shops have had to alter their selling techniques to retain customers by showcasing the benefits that only a pet shop can offer a customer. In addition, [...]

2012, 2022

What do cats need in their diet?

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Cats require some nutrients that are not essential for other mammals. Many of these essential nutrients are found naturally in animal tissues, reflecting that cats have developed specialised nutrient requirements consistent with the evolutionary influence of being strict carnivores (MacDonald et al., 1984). In addition, when feeding cats, the nutritional composition and the palatability of the diet are crucial. If unpalatable, cats will refuse to eat and consequently may become deficient in essential nutrients, leading to clinical conditions (Zaghini & [...]

1411, 2022

The Importance of Digestive Health for Pets

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What We Feed Our Pets Can Affect Their Digestive Health A healthy digestive system is important for providing a physical and immunological barrier to potential pathogens in the environment and extracting and absorbing nutrients from food to meet the animal’s nutritional requirements. In recent years, it has become increasingly apparent that a healthy microbiome plays a vital role in digestive health and contributes to maintaining overall health and well-being. The term ‘gut microbiome’ refers specifically to the trillions of microorganisms [...]

2309, 2022

Pet Store Differentiation Strategies: How to Stand Out in an Online World

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As consumers become more knowledgeable about pet products, they also become aware of the numerous ways to purchase them. With the increasing trend of online shopping, how can pet stores differentiate themselves and keep customers coming in-store? This article explores pet store differentiation strategies to enhance your shop's appeal and considers the benefits of expanding your presence online. Enhancing the In-Store Experience To stand out, pet shops must offer a unique and engaging shopping experience. According to Super [...]

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