Freshtrusion™ doesn't start at GA It starts at the farms and fisheries we know and trust Freshtrusion™ doesn't start at GA It starts at the farms and fisheries we know and trust

In 2012 GA embarked on a journey that would revolutionise the pet food industry. True to GA’s core values it was decided that we would invest significantly in technology that would not only provide our partners with unique positioning and selling opportunities but also and crucially provide pets with a diet rich in nutrients using freshly prepared ingredients. The result of this ambition was “Freshtrusion™”.

From farms we know and trust

The Freshtrusion journey begins with our trusted farms and fisheries, where we collect only the finest fresh meats and fish, providing partner brands with fantastic stories of provenance and traceability.

Using our own refrigerated transport to maintain the highest quality conditions, we collect the meats and bring them back to our production site here in Lancashire, England where they undergo extensive quality testing before being used in our partner’s unique recipes.

The Meat Kitchen

In our on-site meat kitchen, we gently cook each meat at circa 82ºC (180ºF) to both protect the proteins and ensure maximum digestibility and nutritional value to the pet. With the use of world-leading technology, we are also able to reduce the moisture content of the freshly prepared meat and include increasingly high amounts of fresh meat into market-leading recipes.

In addition, we are also able to produce separate high-quality oils from our fresh ingredients of known provenance and add these to bespoke recipes providing further USP’s in the market.

More Fresh Meat Inclusion

We understand that pets know fresh is best. That is why fresh meat is our passion at GA and using our unique process we provide partners with the opportunity to develop recipes without the need for rendered meat meal. In fact, partners can include up to 70% fresh meat in their pet food recipes.

Category 3 Meat Meal
Freshly Prepared Salmon
Protected Protein

Protecting The Protein

Animal material/meat that is used to produce dried meat meal is not collected at source as fresh nor transported using refrigerated containers. It is instead collected from various locations and sent, at ambient temperatures to a rendering plant where it is processed at very high temperatures (300ºF/150ºC) to extract moisture, separate fat and kill off the bacteria.

This process can also denature the protein and result in it being less digestible and therefore of lower nutritional value to the pet. Our gentle cooking approach ensures the proteins are protected and thus provide increased bio-availability to the pet.

Denatured Protein

Human Grade Quality Oils and Fats

At GA, we press our own oils on-site in small batches using dedicated equipment which operates similar to a kitchen salad spinner where the oil is squeezed away from the meat.

This allows us to coat the kibbles with amazing high-quality fats and oils, seen normally in human foods, and gives us the full traceability back to the source, from the farm, fishery or boat. The marketing potential, along with super quality palatability success and traceability is second to none. These oils are not your usual high temperature rendered ‘pet food grade’ oils. They are so fresh, the laboratory testing finds little to no signs of oxidisation or ageing.

Traditional Category 3 meat meal

Unknown or Multiple Origins
Stored at ambient temperatures
Cooked at 300ºF (150ºC) to kill off bacteria
Denatured protein

Freshly Prepared Meat

Collected at the source
Cold Chain Transportation
Cooked gently at 82ºC (180ºF) to protect the protein
Protected Protein

Benefits of Freshtrusion

We believe your brand, your customers and the pets you feed deserve the best. That is why we have developed our unique Freshtrusion technology.

We have also worked closely with the University of Nottingham for further analysis and testing.

  • Higher nutrient bio-availability
  • Higher digestibility
  • Protected protein
  • Improved sensory acceptance
  • Better health and wellbeing through superior quality and nutrition
  • Reduced levels of spoilage & micro-organism biomarkers that are associated with off flavours, rancidity or even toxicity
  • Better density of kibble
  • Low temperature, low pressure cooking provides a fuller flavour