In 2012 GA Pet Food Partners embarked on a journey that would revolutionise the pet food industry. True to GA’s core values, it was decided that we would invest significantly in technology that would not only provide our partners with unique positioning and selling opportunities but also, and crucially, provide pets with a diet rich in nutrients using freshly prepared ingredients. The result of this ambition was “Freshtrusion”.
Freshtrusion® – A scientific support paper
Dr Adrian Hewson-Hughes, our Nutrition, Food Safety and Innovation Advisor, has written a scientific support paper explaining how Freshtrusion® allows GA Pet Food Partners to create the world’s finest pet food.
You can read the support paper by clicking the button below.
From farms & fisheries we know and trust
The Freshtrusion journey begins with our trusted farms and fisheries, where we collect only the finest fresh meats and fish, providing partner brands with fantastic stories of provenance and traceability.
Using our own refrigerated transport to maintain the highest quality conditions, we collect the meats and bring them back to our production site here in Lancashire, England, where they undergo extensive quality testing before being used in our partner’s unique recipes.
The Meat Kitchen
In our on-site meat kitchen, we gently cook each meat at circa 82ºC (180ºF) to protect the proteins and ensure maximum digestibility and nutritional value to the pet. With the use of world-leading technology, we can also reduce the moisture content of the freshly prepared meat and include increasingly high amounts of fresh meat into market-leading recipes.
In addition, we are also able to produce separate high-quality oils from our fresh ingredients of known provenance and add these to bespoke recipes providing further USPs in the market.
Freshtrusion Means More Fresh Meat Inclusion
We understand that pets know fresh is best; that’s why fresh meat is our passion. Using our unique process, we develop recipes that provide unique claims in the marketplace, boasting the highest levels of fresh meat inclusion and providing the pets with the most flavoursome and nutritionally beneficial meal time.
Category 3 Meat Meal
Freshly Prepared Salmon
Protected Protein
Freshtrusion Protects The Protein
Animal material/meat used to produce dried meat meal is not collected at the source as fresh nor transported using refrigerated containers. Instead, it is collected from various locations and sent at ambient temperatures to a rendering plant. It is processed at very high temperatures (300ºF/150ºC) to extract moisture, separate fat, and kill off the bacteria.
This process can also denature the protein and result in it being less digestible and, therefore, of lower nutritional value to the pet. On the other hand, our gentle cooking approach ensures the proteins are protected and thus provide increased bio-availability to the pet.
Denatured Protein
Traditional Category 3 meat meal
Freshly Prepared Meat
Human Grade Quality Oils and Fats
At GA Pet Food Partners, we press our own oils on-site in small batches using dedicated equipment that operates similar to a kitchen salad spinner where the oil is squeezed away from the meat.
This allows us to coat the kibbles with amazing high-quality fats and oils, seen normally in human foods, and gives us the full traceability back to the source, from the farm, fishery or boat.
The marketing potential, along with super quality palatability success and traceability, is second to none. These oils are not your usual high temperature rendered ‘pet food grade’ oils. They are so fresh the laboratory testing finds little to no signs of oxidisation or ageing.
Benefits of Freshtrusion®
We believe your brand, your customers and the pets you feed deserve the best. That is why we have developed our unique Freshtrusion technology.
We have also worked closely with the University of Nottingham for further analysis and testing.
