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Welcome to the Pet Food Knowledge Centre You may have heard the letters “AI” or “AI Technology” frequently used in the media. From opening your phone with Face ID to interacting with chatbots to solve a problem, the use of AI technology is increasing. But is this just a buzzword?…
Welcome to the Pet Food Knowledge Centre With the number of avenues people can shop for their pets increasing, pet shops must find effective ways to increase brand awareness, retain customers, and gain new ones. Planning a marketing campaign for your pet shop is a great way to do this.…
Welcome to the Pet Food Knowledge Centre What We Feed Our Pets Can Affect Their Digestive Health A healthy digestive system is important for providing a physical and immunological barrier to potential pathogens in the environment and extracting and absorbing nutrients from food to meet the animal’s nutritional requirements. In…
Welcome to the Pet Food Knowledge Centre As consumers become more knowledgeable about pet products, they also become aware of the numerous ways to purchase them. With the increasing trend of online shopping, how can pet stores differentiate themselves and keep customers coming in-store? This article explores pet store differentiation…
Welcome to the Pet Food Knowledge Centre As discussed in ‘The Humanisation of Pet Food’ article, the influence of humanisation continues to grow for several reasons. This article will focus on how humanisation has created opportunities for pet food brands. In addition, the article also includes another fantastic video from…
Welcome to the Pet Food Knowledge Centre In recent times, the number of ways that pet owners can shop for their pet’s food is increasing. With this in mind, the role of pet store merchandising has never been more important to help to drive sales. This article looks at pet…