Planning a marketing campaign for your pet shop

Welcome to the Pet Food Knowledge Centre With the number of avenues people can shop for their pets increasing, pet shops must find effective ways to increase brand awareness, retain customers, and gain new ones. Planning a marketing campaign for your pet shop is a great way to do this.…

How can pet shops retain customers?

Welcome to the Pet Food Knowledge Centre As the cost of living crisis hits various industries, the pet sector appears to be adapting and staying strong. However, this doesn’t mean that everyone running a pet business has not been affected. For example, the increase in online pet retailers and grocery…

How can pet stores differentiate in an online world?

Welcome to the Pet Food Knowledge Centre As pet food consumers become more knowledgeable about the products they buy their pets, they are becoming equally as knowledgeable about the number of avenues to purchase. Recent articles published in the media have led us to believe that consumers are increasingly purchasing…

The Importance of Pet Store Merchandising

Welcome to the Pet Food Knowledge Centre In recent times, the number of ways that pet owners can shop for their pet’s food is increasing. With this in mind, the role of pet store merchandising has never been more important to help to drive sales. This article looks at pet…

The impact of COVID-19 on pet food

Welcome to the Pet Food Knowledge Centre The COVID-19 pandemic is currently the number one topic around the world, and it certainly has had a massive effect on everyone globally. But what has been the impact of COVID-19 on pet food? This article provides an insight into what the pandemic…