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The site has been created for anybody who is interested in the pet food industry, from pet owners, pet shop owners or pet brand owners. Each post is designed to provide information that is both engaging and enjoyable.
Thank you for visiting – we hope you enjoy reading our posts.
You may have heard the letters "AI" or "AI Technology" frequently used in the media. From opening your phone with Face ID to interacting with chatbots to solve a problem, the use of AI technology is increasing. But is this just a buzzword? Or will it be something that changes aspects of life forever? This Knowledge Centre article will delve into what AI is, how AI will develop, and the pros and cons of AI in pet retail. [...]
With the number of avenues people can shop for their pets increasing, pet shops must find effective ways to increase brand awareness, retain customers, and gain new ones. Planning a marketing campaign for your pet shop is a great way to do this. A marketing campaign can be conducted both in-store and online. In-store marketing campaigns drive traffic to the store and increase sales through assets such as signage and printed materials. Online marketing campaigns promote products and services via [...]
As the cost of living crisis hits various industries, the pet sector appears to be adapting and staying strong. However, this doesn't mean that everyone running a pet business has not been affected. For example, the increase in online pet retailers and grocery stores has impacted pet owners' purchasing behaviour. As a result, pet shops have had to alter their selling techniques to retain customers by showcasing the benefits that only a pet shop can offer a customer. In addition, [...]
Cats require some nutrients that are not essential for other mammals. Many of these essential nutrients are found naturally in animal tissues, reflecting that cats have developed specialised nutrient requirements consistent with the evolutionary influence of a strict carnivore (MacDonald et al., 1984). In addition, in feeding cats, the nutritional composition and the palatability of the diet are crucial. If unpalatable, cats will refuse to eat and consequently may become deficient in essential nutrients, which may develop into clinical conditions [...]
A healthy digestive system is important for providing a physical and immunological barrier to potential pathogens in the environment and extracting and absorbing nutrients from food to meet the animal's nutritional requirements. In recent years it has become increasingly apparent that a healthy microbiome plays a vital role in digestive health and contributes to maintaining overall health and well-being. The term ‘gut microbiome’ refers specifically to the trillions of microorganisms living in the intestinal tract. While some microorganisms are harmful [...]
As pet food consumers become more knowledgeable about the products they buy their pets, they are becoming equally as knowledgeable about the number of avenues to purchase. Recent articles published in the media have led us to believe that consumers are increasingly purchasing products online. So how can pet stores differentiate in an online world if this is the case? Within this article, we will focus on how pet shops can keep their customers shopping in-store. In addition, the article [...]
You may have heard the letters "AI" or "AI Technology" frequently used in the media. From opening your phone with Face ID to interacting with [...]
