Welcome to the Pet Food Knowledge Centre

The Knowledge Centre has been created to provide a platform that delivers the latest pet food insight provided by a team of experts.

The site has been created for anybody who is interested in the pet food industry, from pet owners, pet shop owners or pet brand owners. Each post is designed to provide information that is both engaging and enjoyable.

Thank you for visiting – we hope you enjoy reading our posts.

2604, 2022

Hypoallergenic Pet Food – Separating the facts from the hype

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What is a food allergy in dogs and cats? Dogs and cats may display adverse reactions to food that can be broadly divided into two groups – immunological (food allergy) and non-immunological. A food allergy is an inappropriate immune reaction to a normal food or ingredient (e.g. a protein in the food) which can result in dermatological (e.g. red, itchy skin) and/or gastrointestinal (e.g. diarrhoea, vomiting) signs in dogs and cats (Verlinden et al., 2006). While ingredients such as chicken, [...]

3103, 2022

Urinary tract health in Cats: Feline lower urinary tract disease (FLUTD)

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The term feline lower urinary tract disease (FLUTD) describes a collection of conditions that can affect the bladder and/or urethra of cats and is a common reason for cat owners to seek veterinary advice. What are the signs of Feline Lower Urinary Tract Disease? Cats with FLUTD most often show signs such as: • Pain whilst urinating (Dysuria) • Urinating only small amounts (Oliguria) • Blood in the urine (Haematuria) • Frequent or prolonged attempts to urinate [...]

802, 2022

Superfoods for dogs in the spotlight

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The pet food industry is seeing an increase in owners wanting their pets to have ingredients in their pet food that directly benefit them. As pet owners become more aware and knowledgeable about what they feed their pets, it presents pet food brands with a fantastic opportunity to differentiate from competitors and stand out in the marketplace. For example, superfoods for dogs is a feature that is becoming increasingly popular in dog food formulations. This Knowledge Centre article puts superfoods [...]

1701, 2022

Pet Food Back Labels – Explained

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Why are pet food back labels important? The prime purpose of pet food labels is to provide clear, accurate and honest information about a product that may facilitate the buying act of the purchaser. Back of pack information usually contains much of the information required by legislation and may provide more detail about the nutritional content and value of the product. The information below is designed to explain in detail each aspect required on pet food packaging as stipulated [...]

2012, 2021

The impact of COVID-19 on pet food

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The COVID-19 pandemic is currently the number one topic around the world, and it certainly has had a massive effect on everyone globally. But what has been the impact of COVID-19 on pet food? This article provides an insight into what the pandemic has meant for the industry. We look at the purchasing of pets and how COVID-19 has brought a focus on the health of both humans and pets. In addition, we will look at how COVID-19 has [...]

312, 2021

Energy Requirements of Puppies

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Providing the correct amount of food to meet the energy requirements of a puppy is important to help ensure a healthy growth rate and avoid underweight or overweight puppies. The amounts of food given in puppy feeding guides are calculated based on knowing the amount of energy (calories) required by a puppy and the calorie content of the food. This article summarises the findings of several studies that provide new information on the energy requirements of puppies, which GA has [...]

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