Hypoallergenic Pet Food – Separating the facts from the hype

Welcome to the Pet Food Knowledge Centre What is a food allergy in dogs and cats? Dogs and cats may display adverse reactions to food that can be broadly divided into two groups – immunological (food allergy) and non-immunological. A food allergy is an inappropriate immune reaction to a normal…

Superfoods for dogs in the spotlight

Welcome to the Pet Food Knowledge Centre The pet food industry is seeing an increase in owners wanting their pets to have ingredients in their pet food that directly benefit them. As pet owners become more aware and knowledgeable about what they feed their pets, it presents pet food brands…

Pet Food Trends to Watch

Welcome to the Pet Food Knowledge Centre The UK pet food industry is currently booming. Valued at a total of £3.2 billion, this presents a fantastic opportunity for pet food businesses to gain a market share. Interestingly, of the £3.2 billion, the dog food market accounted for £1.5 billion of…

Insect Based Pet Food: What’s the buzz about?

Welcome to the Pet Food Knowledge Centre Suppliers to the human food industry are under increasing scrutiny to address growing consumer interest and sustainability demand while limiting environmental impact. In light of this, the pet food industry too must address the same issues – and the use of Insect Based…

Obesity in Pets: A Growing Concern

Welcome to the Pet Food Knowledge Centre Obesity is defined as excessive fat accumulation that presents a health risk. Obesity in pets is now officially recognised as a disease by many pet health organisations. A survey amongst veterinary professionals confirmed that 51% of dogs and 44% of cats are overweight…

Pet Food Packaging Claims – What can I say?

Welcome to the Pet Food Knowledge Centre Why are Pet Food Packaging Claims important? Labels are the main form of communication between purchasers, feed business operators (FBOs) and enforcement authorities. The prime purpose of labels is to provide clear, accurate and honest information about a product that may facilitate the…