Pet Food Trends to Watch

WELCOME TO THE Pet Food Knowledge Centre The UK pet food industry is currently booming. Valued at a total of £3.2 billion, this presents a fantastic opportunity for pet food businesses to gain a market share. Interestingly, of the £3.2 billion, the dog food market accounted for £1.5 billion of…

Insect-Based Pet Food: What’s the buzz about?

WELCOME TO THE Pet Food Knowledge Centre Suppliers to the human food industry are under increasing scrutiny to address growing consumer interest and sustainability demand while limiting environmental impact. In light of this, the pet food industry too must address the same issues – and the use of Insect Based…

Obesity in Pets: A Growing Concern

WELCOME TO THE Pet Food Knowledge Centre Obesity is defined as excessive fat accumulation that presents a health risk. Obesity in pets is now officially recognised as a disease by many pet health organisations. A survey amongst veterinary professionals confirmed that 51% of dogs and 44% of cats are overweight…

Pet Food Packaging Claims – What can I say?

WELCOME TO THE Pet Food Knowledge Centre Why are claims important? Labels are the main form of communication between purchasers, feed business operators (FBOs) and enforcement authorities. The prime purpose of labels is to provide clear, accurate and honest information about a product that may facilitate the buying act of…

Golden Oldies; Nutrition for Senior Cats and Dogs

WELCOME TO THE Pet Food Knowledge Centre How is a Senior Pet Food Different? Puppy diets are widely accepted within the industry, with clearly defined nutritional guidelines. Yet, in contrast, the nutritional requirements of senior cats and dogs are not strictly defined by FEDIAF, AAFCO or the NRC. Despite our…

Do kittens require a specific diet?

WELCOME TO THE Pet Food Knowledge Centre Do kittens require a specific diet? Kittens have a lot of growing to do in a short amount of time, as they are generally considered to be fully grown by 8-12 months old. As kittens are growing and developing rapidly, they have different…