What do cats need in their diet?

Welcome to the Pet Food Knowledge Centre Cats require some nutrients that are not essential for other mammals. Many of these essential nutrients are found naturally in animal tissues, reflecting that cats have developed specialised nutrient requirements consistent with the evolutionary influence of a strict carnivore (MacDonald et al., 1984).…

The importance of digestive health for pets

Welcome to the Pet Food Knowledge Centre A healthy digestive system is important for providing a physical and immunological barrier to potential pathogens in the environment and extracting and absorbing nutrients from food to meet the animal’s nutritional requirements. In recent years it has become increasingly apparent that a healthy…

The Importance of Protein in Pet Food

Welcome to the Pet Food Knowledge Centre What is Protein? Proteins are complex molecules present in all living organisms and provide many essential functions in the body. These molecules are formed through the ‘building blocks’ of 20 amino acids, which can be deemed essential or non-essential – those deemed essential…

The Rise of Pet Treats

Welcome to the Pet Food Knowledge Centre As the number of pets increase in households across Europe, this has correlated with a significant rise in the purchasing of pet treats. According to the Pet Food Industry, 95% of people say pets are part of the family, with many believing that…

Hypoallergenic Pet Food – Separating the facts from the hype

Welcome to the Pet Food Knowledge Centre What is a food allergy in dogs and cats? Dogs and cats may display adverse reactions to food that can be broadly divided into two groups – immunological (food allergy) and non-immunological. A food allergy is an inappropriate immune reaction to a normal…

Superfoods for dogs in the spotlight

Welcome to the Pet Food Knowledge Centre The pet food industry is seeing an increase in owners wanting their pets to have ingredients in their pet food that directly benefit them. As pet owners become more aware and knowledgeable about what they feed their pets, it presents pet food brands…