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Welcome to the Pet Food Knowledge Centre You may have heard the letters “AI” or “AI Technology” frequently used in the media. From opening your phone with Face ID to interacting with chatbots to solve a problem, the use of AI technology is increasing. But is this just a buzzword?…
Welcome to the Pet Food Knowledge Centre As the cost of living crisis hits various industries, the pet sector appears to be adapting and staying strong. However, this doesn’t mean that everyone running a pet business has not been affected. For example, the increase in online pet retailers and grocery…
Welcome to the Pet Food Knowledge Centre What We Feed Our Pets Can Affect Their Digestive Health A healthy digestive system is important for providing a physical and immunological barrier to potential pathogens in the environment and extracting and absorbing nutrients from food to meet the animal’s nutritional requirements. In…
Welcome to the Pet Food Knowledge Centre As consumers become more knowledgeable about pet products, they also become aware of the numerous ways to purchase them. With the increasing trend of online shopping, how can pet stores differentiate themselves and keep customers coming in-store? This article explores pet store differentiation…
Welcome to the Pet Food Knowledge Centre As discussed in ‘The Humanisation of Pet Food’ article, the influence of humanisation continues to grow for several reasons. This article will focus on how humanisation has created opportunities for pet food brands. In addition, the article also includes another fantastic video from…
Welcome to the Pet Food Knowledge Centre The influence of humanisation on pet food continues for many different reasons. This topic will be separated into two consecutive posts on the Pet Food Knowledge Centre. The first will focus on what humanisation is and how this has influenced purchasing behaviour; in…