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Welcome to the Pet Food Knowledge Centre As the cost of living crisis hits various industries, the pet sector appears to be adapting and staying strong. However, this doesn’t mean that everyone running a pet business has not been affected. For example, the increase in online pet retailers and grocery…
Welcome to the Pet Food Knowledge Centre Cats require some nutrients that are not essential for other mammals. Many of these essential nutrients are found naturally in animal tissues, reflecting that cats have developed specialised nutrient requirements consistent with the evolutionary influence of being strict carnivores (MacDonald et al., 1984).…
Welcome to the Pet Food Knowledge Centre What We Feed Our Pets Can Affect Their Digestive Health A healthy digestive system is important for providing a physical and immunological barrier to potential pathogens in the environment and extracting and absorbing nutrients from food to meet the animal’s nutritional requirements. In…
Welcome to the Pet Food Knowledge Centre As consumers become more knowledgeable about pet products, they also become aware of the numerous ways to purchase them. With the increasing trend of online shopping, how can pet stores differentiate themselves and keep customers coming in-store? This article explores pet store differentiation…
Welcome to the Pet Food Knowledge Centre What is Protein? Proteins are complex molecules present in all living organisms and provide many essential functions in the body. These molecules are formed through the ‘building blocks’ of 20 amino acids, which can be deemed essential or non-essential – those deemed essential…
Welcome to the Pet Food Knowledge Centre The influence of humanisation on pet food continues for many different reasons. This topic will be separated into two consecutive posts on the Pet Food Knowledge Centre. The first will focus on what humanisation is and how this has influenced purchasing behaviour; in…