The Importance of Pet Store Merchandising

Welcome to the Pet Food Knowledge Centre In recent times, the number of ways that pet owners can shop for their pet’s food is increasing. With this in mind, the role of pet store merchandising has never been more important to help to drive sales. This article looks at pet…

Hypoallergenic Pet Food – Separating the facts from the hype

Welcome to the Pet Food Knowledge Centre What is a food allergy in dogs and cats? Dogs and cats may display adverse reactions to food that can be broadly divided into two groups – immunological (food allergy) and non-immunological. A food allergy is an inappropriate immune reaction to a normal…

Superfoods for dogs in the spotlight

Welcome to the Pet Food Knowledge Centre The pet food industry is seeing an increase in owners wanting their pets to have ingredients in their pet food that directly benefit them. As pet owners become more aware and knowledgeable about what they feed their pets, it presents pet food brands…

Pet Food Back Labels – Explained

Welcome to the Pet Food Knowledge Centre Why are pet food back labels important? The prime purpose of pet food labels is to provide clear, accurate and honest information about a product that may facilitate the buying act of the purchaser. Back of pack information usually contains much of the…

The impact of COVID-19 on pet food

Welcome to the Pet Food Knowledge Centre The COVID-19 pandemic is currently the number one topic around the world, and it certainly has had a massive effect on everyone globally. But what has been the impact of COVID-19 on pet food? This article provides an insight into what the pandemic…

Energy Requirements of Puppies

Welcome to the Pet Food Knowledge Centre Providing the correct amount of food to meet the energy requirements of a puppy is important to help ensure a healthy growth rate and avoid underweight or overweight puppies. The amounts of food given in puppy feeding guides are calculated based on knowing…