Machine Translated
Welcome to the Pet Food Knowledge Centre As discussed in ‘The Humanisation of Pet Food’ article, the influence of humanisation continues to grow for several reasons. This article will focus on how humanisation has created opportunities for pet food brands. In addition, the article also includes another fantastic video from…
Welcome to the Pet Food Knowledge Centre The influence of humanisation on pet food continues for many different reasons. This topic will be separated into two consecutive posts on the Pet Food Knowledge Centre. The first will focus on what humanisation is and how this has influenced purchasing behaviour; in…
Welcome to the Pet Food Knowledge Centre The pet food industry is seeing an increase in owners wanting their pets to have ingredients in their pet food that directly benefit them. As pet owners become more aware and knowledgeable about what they feed their pets, it presents pet food brands…
Welcome to the Pet Food Knowledge Centre The UK pet food industry is currently booming. Valued at a total of £3.2 billion, this presents a fantastic opportunity for pet food businesses to gain a market share. Interestingly, of the £3.2 billion, the dog food market accounted for £1.5 billion of…