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Our site is designed to be engaging and enjoyable, offering posts that are informative and relevant to your interests. Each post is crafted to provide you with the most current and comprehensive knowledge about pet food.
Dive into our latest articles and blog posts, which cover a wide range of topics, from pet nutrition to industry trends. Stay informed and keep your pets and your customers’ pets happy and healthy with tips from our experts.
You may have frequently encountered the term “AI” or “AI technology” in the media. From unlocking your phone using Face ID, asking for directions on your phone, to interacting with chatbots for problem solving, the utilisation of AI is on the rise. But is it merely a buzzword, or will it transform aspects of life forever? In this Knowledge Centre article, we examine what AI is, how it is likely to develop, and the pros and cons of its use in [...]
With the number of avenues people can shop for their pets increasing, pet shops must find effective ways to increase brand awareness, retain customers, and gain new ones. Planning a marketing campaign for your pet shop is a great way to do this. A marketing campaign can be conducted both in-store and online. In-store marketing campaigns drive traffic to the store and increase sales through assets such as signage and printed materials. Online marketing campaigns promote products and services via [...]
As the cost of living crisis hits various industries, the pet sector appears to be adapting and staying strong. However, this doesn't mean that everyone running a pet business has not been affected. For example, the increase in online pet retailers and grocery stores has impacted pet owners' purchasing behaviour. As a result, pet shops have had to alter their selling techniques to retain customers by showcasing the benefits that only a pet shop can offer a customer. In addition, [...]
Cats require some nutrients that are not essential for other mammals. Many of these essential nutrients are found naturally in animal tissues, reflecting that cats have developed specialised nutrient requirements consistent with the evolutionary influence of being strict carnivores (MacDonald et al., 1984). In addition, when feeding cats, the nutritional composition and the palatability of the diet are crucial. If unpalatable, cats will refuse to eat and consequently may become deficient in essential nutrients, leading to clinical conditions (Zaghini & [...]
What We Feed Our Pets Can Affect Their Digestive Health A healthy digestive system is important for providing a physical and immunological barrier to potential pathogens in the environment and extracting and absorbing nutrients from food to meet the animal’s nutritional requirements. In recent years, it has become increasingly apparent that a healthy microbiome plays a vital role in digestive health and contributes to maintaining overall health and well-being. The term ‘gut microbiome’ refers specifically to the trillions of microorganisms [...]
As consumers become more knowledgeable about pet products, they also become aware of the numerous ways to purchase them. With the increasing trend of online shopping, how can pet stores differentiate themselves and keep customers coming in-store? This article explores pet store differentiation strategies to enhance your shop's appeal and considers the benefits of expanding your presence online. Enhancing the In-Store Experience To stand out, pet shops must offer a unique and engaging shopping experience. According to Super [...]
You may have frequently encountered the term “AI” or “AI technology” in the media. From unlocking your phone using Face ID, asking for directions on your [...]
