The COVID-19 pandemic is currently the number one topic around the world, and it certainly has had a massive effect on everyone globally. But what has been the impact of COVID-19 on pet food? This article provides an insight into what the pandemic has meant for the industry. We look at the purchasing of pets and how COVID-19 has brought a focus on the health of both humans and pets. In addition, we will look at how COVID-19 has affected the purchasing patterns of pet owners.
As parts of the world have started to unlock from restrictions, pet charities have warned of owners looking to part company with their pets because of changes to their circumstances, such as returning to working externally. However, pet industry experts believe that the shift towards more flexible working patterns will become ingrained, and people will continue to look after their pandemic “fur babies”.
In summary, COVID-19 has vastly affected us all, including the pet sector. The increase in pet ownership has positively impacted the industry, with people spending more money on their pets.
This is reflected by the value of the pet food industry at a record high of £3.2 billion in the UK.
The pandemic has also brought a keen focus on the health of pets, which has led to pet owners looking for pet foods that will help support their pets overall health and wellbeing. In addition, they want to see functional ingredients that will aid in the longevity of their pets.
A significant impact COVID-19 has had on pet food is the changes in consumer buying behaviour. With limitations on the movement of people due to lockdowns, consumers have found various ways to shop for their pets. Online platforms have seen an increase in sales because of people being isolated in their houses the convenience of online shopping. The pandemic has also impacted pet shops, with many pet owners wanting to support local businesses. The influx of new pets has seen pet shops become an excellent place for new and existing owners to gain knowledge on pets and a fantastic opportunity for pet shops to target new customers and enhance their existing customer base.
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Article written by Matthew Aiken