Knowledge Centre

511, 2021

Insect Based Pet Food: What’s the buzz about?
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Insect Based Pet Food: What’s the buzz about?

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Insect Based Pet Food: What’s the buzz about?

Matt Aiken2023-04-06T10:45:32+01:00Tags: DOG FOOD INSECTS NUTRITION PET FOOD PROTEIN|

Suppliers to the human food industry are under increasing scrutiny to address growing consumer interest and sustainability demand while limiting environmental impact. In light of this, the pet food industry too must address the same issues – and the use of Insect Based Pet Food and proteins has been highlighted as a potential method to achieve this. Insect proteins have the potential to support a circular economy with the human food chain, as farmed insects can be reared on waste [...]

1510, 2021

Obesity in Pets: A Growing Concern
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Obesity in Pets: A Growing Concern

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Obesity in Pets: A Growing Concern

Matt Aiken2022-11-04T14:20:09+00:00Tags: CAT FOOD DOG FOOD NUTRITION PET FOOD PET OBESITY|

Obesity is defined as excessive fat accumulation that presents a health risk. Obesity in pets is now officially recognised as a disease by many pet health organisations. A survey among veterinary professionals confirmed that 51% of dogs and 44% of cats are overweight or obese, highlighting that obesity is a growing concern (PFMA, 2018). Within the same survey, 100% of the vets said they were concerned about the rise in obesity; however, research amongst 8,000 households confirmed that 67% of [...]

410, 2021

Pet Food Packaging Claims – What can I say?
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Pet Food Packaging Claims – What can I say?

Featured Post, Knowledge Centre

Pet Food Packaging Claims – What can I say?

Matt Aiken2023-03-24T13:39:39+00:00Tags: CAT FOOD DOG FOOD LABELLING NUTRITION PET FOOD PRIVATE LABEL|

Why are Pet Food Packaging Claims important? Labels are the main form of communication between purchasers, feed business operators (FBOs) and enforcement authorities. The prime purpose of labels is to provide clear, accurate and honest information about a product that may facilitate the buying act of the purchaser. Product labels help communicate the product's characteristics and allow consumers to make informed choices on product suitability. This can be supported by claims that will enable differentiation between pet food products. They [...]

1309, 2021

Building a Pet Food Brand with Social Media
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Building a Pet Food Brand with Social Media

Featured Post, Knowledge Centre

Building a Pet Food Brand with Social Media

Matt Aiken2022-01-20T11:38:44+00:00Tags: BRAND PET FOOD SOCIAL MEDIA|

Social media is one of the most commonly used phrases in modern times. These platforms have become part of everyday life, with a staggering 4.48 billion social media users worldwide in July 2021, equating to 57% of the global population. This shows that social media now impacts all aspects of life, both personally and professionally. But how can you build a Pet Food Brand with Social Media? This article will focus on how social media can drive traffic for [...]

1808, 2021

Golden Oldies; Nutrition for Senior Cats and Dogs
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Golden Oldies; Nutrition for Senior Cats and Dogs

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Golden Oldies; Nutrition for Senior Cats and Dogs

Matt Aiken2022-08-16T08:16:05+01:00Tags: CAT DOG NUTRITION PET FOOD|

How is a Senior Pet Food Different? Puppy diets are widely accepted within the industry, with clearly defined nutritional guidelines. Yet, in contrast, the nutritional requirements of senior cats and dogs are not strictly defined by FEDIAF, AAFCO or the NRC. Despite our pets spending proportionally more time categorised as ‘senior’ or ‘geriatric’, their nutritional requirements are based on adult parameters. Nevertheless, senior cats and dogs can benefit from nutritional changes tailored to support the physiological changes known to occur [...]

3007, 2021

Do kittens require a specific diet?
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Do kittens require a specific diet?

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Do kittens require a specific diet?

Matt Aiken2022-11-04T11:26:44+00:00Tags: CAT FRESHTRUSION NUTRITION PET FOOD|

Do kittens require a specific diet? Kittens have a lot of growing to do in a short amount of time, as they are generally considered to be fully grown by 8-12 months old. As kittens are growing and developing rapidly, they have different nutritional requirements to adult cats. Therefore it’s essential to ensure their specific dietary needs are being met to support healthy growth. Feeding an adult diet too early can impact their development and lead to long term problems [...]

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