Pet Food Back Labels – Explained

Welcome to the Pet Food Knowledge Centre Why are pet food back labels important? The prime purpose of pet food labels is to provide clear, accurate and honest information about a product that may facilitate the buying act of the purchaser. Back of pack information usually contains much of the…

Pet Food Packaging Claims – What can I say?

Welcome to the Pet Food Knowledge Centre Why are claims important? Labels are the main form of communication between purchasers, feed business operators (FBOs) and enforcement authorities. The prime purpose of labels is to provide clear, accurate and honest information about a product that may facilitate the buying act of…