Welcome to the Pet Food Knowledge Centre

The Knowledge Centre has been created to provide a platform that delivers the latest pet food insight provided by a team of experts.

The site has been created for anybody who is interested in the pet food industry, from pet owners, pet shop owners or pet brand owners. Each post is designed to provide information that is both engaging and enjoyable.

Thank you for visiting – we hope you enjoy reading our posts.

1304, 2021

What is Grain Free pet food?

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A common issue for dog owners is whether they should feed their pet grain pet food or grain-free pet food. With a wide variety of pet foods available on the market, it can be quite a tough decision. This article will focus on what grain-free pet food is and the benefits of feeding a dog this diet entails. What are grains? Grains are a group of ingredients that contain carbohydrates and are frequently used in dog food. Typical ingredients that feature [...]

1503, 2021

The Importance Of Protein In Pet Food

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Protein is found in a wide variety of foods such as meats and eggs and is an integral part of any diet. Protein is especially important for cats as they are obligate carnivores and, therefore, naturally have a higher protein requirement than dogs. Protein is often described as the body's 'building blocks'. The body is able to use them in varying combinations to build structures of different shapes and complexity. For example, protein is required to form new tissue [...]

1203, 2021

Why Does My Dog Food Need Fibre?

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All good pet owners want to ensure that their dogs are healthy on the inside and outside. A contributing factor in helping a dog to achieve this is by ensuring that they acquire enough fibre in their diets. This article will explore what fibre is and its role in dog food - examining the different types of fibre a dog requires and the benefits of this fantastic ingredient to a dog's health and well-being. What is Fibre? [...]

903, 2021

Collagen & collagen peptides in pet food

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What is Collagen? In nature, collagen is a protein found exclusively in animals, especially in the skin, bones and connective tissues of mammals, birds and fish. Strictly speaking, collagen is actually a family of proteins, and together they are the most abundant proteins in mammals, accounting for around a third of the whole-body protein content. WHAT DOES COLLAGEN DO? In straightforward terms, collagen(s) provide/maintain the structural integrity of various tissues and organs throughout the body. Different ‘types’ [...]

903, 2021

Why are carbohydrates in pet food?

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There are many benefits to carbohydrates in pet food; however, various pet-related blogs and websites seem to degrade them. We look into the evidence that opposes some of the commonly heard arguments. Carbohydrates defined Carbohydrates are an essential part of a pets’ diet and one of three categories of macronutrients alongside protein and fat in the diets of animals. Sugars, starches and dietary fibres are types of carbohydrate that play different roles in the diet. [...]

1902, 2021

Raw Pet food vs Dried Kibble

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As pet food nutritionists, we often get asked what the difference is between Kibble and Raw Feeding. This post provides you with key information about the benefits of feeding kibble versus raw. Important Nutrition Raw pet food can be purchased as a complete diet, but many owners choose to feed homemade raw as they believe it is better for their pets. Studies show that 95% of homemade diets were deficient in at least one essential nutrient. Whilst 84% were lacking [...]

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