Welcome to the Pet Food Knowledge Centre

The Knowledge Centre has been created to provide a platform that delivers the latest pet food insight provided by a team of experts.

The site has been created for anybody who is interested in the pet food industry, from pet owners, pet shop owners or pet brand owners. Each post is designed to provide information that is both engaging and enjoyable.

Thank you for visiting – we hope you enjoy reading our posts.

410, 2021

Pet Food Packaging Claims – What can I say?

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Why are claims important? Labels are the main form of communication between purchasers, feed business operators (FBOs) and enforcement authorities. The prime purpose of labels is to provide clear, accurate and honest information about a product that may facilitate the buying act of the purchaser. Product labels help communicate the product's characteristics and allow consumers to make informed choices on product suitability. This can be supported by claims, which allow for differentiation between pet food products. They can be [...]

1309, 2021

Building a Pet Food Brand with Social Media

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Social media is one of the most commonly used phrases in modern times. These platforms have become part of everyday life, with a staggering 4.48 billion social media users worldwide in July 2021, equating to 57% of the global population. This shows that social media now impacts all aspects of life, both personally and professionally. But how can you build a Pet Food Brand with Social Media? This article will focus on how social media can drive traffic for [...]

1808, 2021

Golden Oldies; Nutrition for Senior Cats and Dogs

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How is a Senior Pet Food Different? Puppy diets are widely accepted within the industry, with clearly defined nutritional guidelines. Yet, in contrast, the nutritional requirements of senior cats and dogs are not strictly defined by FEDIAF, AAFCO or the NRC. Despite our pets spending proportionally more time categorised as ‘senior’ or ‘geriatric’, their nutritional requirements are based on adult parameters. Nevertheless, senior cats and dogs can benefit from nutritional changes tailored to support the physiological changes known to [...]

3007, 2021

Do kittens require a specific diet?

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Do kittens require a specific diet? Kittens have a lot of growing to do in a short amount of time, as they are generally considered to be fully grown by 8-12 months old. As kittens are growing and developing rapidly, they have different nutritional requirements to adult cats. Therefore it’s essential to ensure their specific dietary needs are being met to support healthy growth. Feeding an adult diet too early can impact their development and lead to long term [...]

207, 2021

The power of the pet shops

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Most pet owners consider their pets to be part of the family, with a large amount conscious of their pet’s health. However, with so much information available and several methods to shop, pet owners can find it challenging to know the best place to purchase food for their pets. With this in mind, this article will focus on pet shops and how they benefit pet owners, the changes in consumer shopping habits, and how independent pet shops help local [...]

1806, 2021

Why should you create your own Private Label Pet Food?

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The pet food industry is booming right now. Recent research by the PFMA revealed that 34 million domestic companions live in approximately 17 million households throughout the UK, whilst 85 million European households own at least one pet animal. These numbers are only set to grow in the next few years; therefore, the opportunity to create your own private label pet food has never been better. This article will focus on the Pet Food Market and the industry trends [...]

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