Welcome to the Pet Food Knowledge Centre

The Knowledge Centre has been created to provide a platform that delivers the latest pet food insight provided by a team of experts.

The site has been created for anybody who is interested in the pet food industry, from pet owners, pet shop owners or pet brand owners. Each post is designed to provide information that is both engaging and enjoyable.

Thank you for visiting – we hope you enjoy reading our posts.

208, 2022

The Humanisation of Pet Food

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The influence of humanisation on pet food continues for many different reasons. This topic will be separated into two consecutive posts on the Pet Food Knowledge Centre. The first will focus on what humanisation is and how this has influenced purchasing behaviour; in addition to what is driving the humanisation trend, the post also includes a fantastic video from our Technical Services Director, John Hewitt, who looks at why the trend of humanisation in pet food continues. To watch the [...]

1207, 2022

The Rise of Pet Treats

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As the number of pets increase in households across Europe, this has correlated with a significant rise in the purchasing of pet treats. According to the Pet Food Industry, 95% of people say pets are part of the family, with many believing that pet treats help develop a relationship between owner and pet (Pet Food Industry, 2016). This article will focus on the growth of the Pet Treat sector of the market and why pet owners are looking for functional [...]

1606, 2022

The Importance of Pet Store Merchandising

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In recent times, the number of ways that pet owners can shop for their pet’s food is increasing. With this in mind, the role of pet store merchandising has never been more important to help to drive sales. This article looks at pet store merchandising and why it is crucial to gaining customers. In addition, the article will provide you with hints and tips about merchandising that you can use in your very own pet shop. What is [...]

2604, 2022

Hypoallergenic Pet Food – Separating the facts from the hype

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What is a food allergy in dogs and cats? Dogs and cats may display adverse reactions to food that can be broadly divided into two groups – immunological (food allergy) and non-immunological. A food allergy is an inappropriate immune reaction to a normal food or ingredient (e.g. a protein in the food) which can result in dermatological (e.g. red, itchy skin) and/or gastrointestinal (e.g. diarrhoea, vomiting) signs in dogs and cats (Verlinden et al., 2006). While ingredients such as chicken, [...]

3103, 2022

Urinary tract health in Cats: Feline lower urinary tract disease (FLUTD)

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The term feline lower urinary tract disease (FLUTD) describes a collection of conditions that can affect the bladder and/or urethra of cats and is a common reason for cat owners to seek veterinary advice. What are the signs of Feline Lower Urinary Tract Disease? Cats with FLUTD most often show signs such as: • Pain whilst urinating (Dysuria) • Urinating only small amounts (Oliguria) • Blood in the urine (Haematuria) • Frequent or prolonged attempts to urinate [...]

802, 2022

Superfoods for dogs in the spotlight

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The pet food industry is seeing an increase in owners wanting their pets to have ingredients in their pet food that directly benefit them. As pet owners become more aware and knowledgeable about what they feed their pets, it presents pet food brands with a fantastic opportunity to differentiate from competitors and stand out in the marketplace. For example, superfoods for dogs is a feature that is becoming increasingly popular in dog food formulations. This Knowledge Centre article puts superfoods [...]

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