The pros and cons of AI in pet retail

Welcome to the Pet Food Knowledge Centre You may have heard the letters “AI” or “AI Technology” frequently used in the media. From opening your phone with Face ID to interacting with chatbots to solve a problem, the use of AI technology is increasing. But is this just a buzzword?…

How can pet shops retain customers?

Welcome to the Pet Food Knowledge Centre As the cost of living crisis hits various industries, the pet sector appears to be adapting and staying strong. However, this doesn’t mean that everyone running a pet business has not been affected. For example, the increase in online pet retailers and grocery…

The importance of digestive health for pets

Welcome to the Pet Food Knowledge Centre A healthy digestive system is important for providing a physical and immunological barrier to potential pathogens in the environment and extracting and absorbing nutrients from food to meet the animal’s nutritional requirements. In recent years it has become increasingly apparent that a healthy…

How can pet stores differentiate in an online world?

Welcome to the Pet Food Knowledge Centre As pet food consumers become more knowledgeable about the products they buy their pets, they are becoming equally as knowledgeable about the number of avenues to purchase. Recent articles published in the media have led us to believe that consumers are increasingly purchasing…

How has humanisation created opportunities in pet food?

Welcome to the Pet Food Knowledge Centre As discussed in ‘The Humanisation of Pet Food’ article, the influence of humanisation continues to grow for several reasons. This article will focus on how humanisation has created opportunities for pet food brands. In addition, the article also includes another fantastic video from…

The Humanisation of Pet Food

Welcome to the Pet Food Knowledge Centre The influence of humanisation on pet food continues for many different reasons. This topic will be separated into two consecutive posts on the Pet Food Knowledge Centre. The first will focus on what humanisation is and how this has influenced purchasing behaviour; in…