The pros and cons of AI in pet retail

Welcome to the Pet Food Knowledge Centre You may have heard the letters “AI” or “AI Technology” frequently used in the media. From opening your phone with Face ID to interacting with chatbots to solve a problem, the use of AI technology is increasing. But is this just a buzzword?…

How can pet shops retain customers?

Welcome to the Pet Food Knowledge Centre As the cost of living crisis hits various industries, the pet sector appears to be adapting and staying strong. However, this doesn’t mean that everyone running a pet business has not been affected. For example, the increase in online pet retailers and grocery…

What do cats need in their diet?

Welcome to the Pet Food Knowledge Centre Cats require some nutrients that are not essential for other mammals. Many of these essential nutrients are found naturally in animal tissues, reflecting that cats have developed specialised nutrient requirements consistent with the evolutionary influence of a strict carnivore (MacDonald et al., 1984).…

The importance of digestive health for pets

Welcome to the Pet Food Knowledge Centre A healthy digestive system is important for providing a physical and immunological barrier to potential pathogens in the environment and extracting and absorbing nutrients from food to meet the animal’s nutritional requirements. In recent years it has become increasingly apparent that a healthy…

How has humanisation created opportunities in pet food?

Welcome to the Pet Food Knowledge Centre As discussed in ‘The Humanisation of Pet Food’ article, the influence of humanisation continues to grow for several reasons. This article will focus on how humanisation has created opportunities for pet food brands. In addition, the article also includes another fantastic video from…

The Humanisation of Pet Food

Welcome to the Pet Food Knowledge Centre The influence of humanisation on pet food continues for many different reasons. This topic will be separated into two consecutive posts on the Pet Food Knowledge Centre. The first will focus on what humanisation is and how this has influenced purchasing behaviour; in…