The Importance of Protein in Pet Food

Welcome to the Pet Food Knowledge Centre What is Protein? Proteins are complex molecules present in all living organisms and provide many essential functions in the body. These molecules are formed through the ‘building blocks’ of 20 amino acids, which can be deemed essential or non-essential – those deemed essential…

The Humanisation of Pet Food

Welcome to the Pet Food Knowledge Centre The influence of humanisation on pet food continues for many different reasons. This topic will be separated into two consecutive posts on the Pet Food Knowledge Centre. The first will focus on what humanisation is and how this has influenced purchasing behaviour; in…