The pros and cons of AI in pet retail

Welcome to the Pet Food Knowledge Centre You may have heard the letters “AI” or “AI Technology” frequently used in the media. From opening your phone with Face ID to interacting with chatbots to solve a problem, the use of AI technology is increasing. But is this just a buzzword?…

Planning a marketing campaign for your pet shop

Welcome to the Pet Food Knowledge Centre With the number of avenues people can shop for their pets increasing, pet shops must find effective ways to increase brand awareness, retain customers, and gain new ones. Planning a marketing campaign for your pet shop is a great way to do this.…

Building a Pet Food Brand with Social Media

Welcome to the Pet Food Knowledge Centre Social media is one of the most commonly used phrases in modern times. These platforms have become part of everyday life, with a staggering 4.48 billion social media users worldwide in July 2021, equating to 57% of the global population. This shows that…