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Welcome to the Pet Food Knowledge Centre You may have heard the letters “AI” or “AI Technology” frequently used in the media. From opening your phone with Face ID to interacting with chatbots to solve a problem, the use of AI technology is increasing. But is this just a buzzword?…
Welcome to the Pet Food Knowledge Centre As discussed in ‘The Humanisation of Pet Food’ article, the influence of humanisation continues to grow for several reasons. This article will focus on how humanisation has created opportunities for pet food brands. In addition, the article also includes another fantastic video from…
Welcome to the Pet Food Knowledge Centre As the number of pets increase in households across Europe, this has correlated with a significant rise in the purchasing of pet treats. According to the Pet Food Industry, 95% of people say pets are part of the family, with many believing that…
Welcome to the Pet Food Knowledge Centre The UK pet food industry is currently booming. Valued at a total of £3.2 billion, this presents a fantastic opportunity for pet food businesses to gain a market share. Interestingly, of the £3.2 billion, the dog food market accounted for £1.5 billion of…