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Welcome to the Pet Food Knowledge Centre As the cost of living crisis hits various industries, the pet sector appears to be adapting and staying strong. However, this doesn’t mean that everyone running a pet business has not been affected. For example, the increase in online pet retailers and grocery…
Welcome to the Pet Food Knowledge Centre Cats require some nutrients that are not essential for other mammals. Many of these essential nutrients are found naturally in animal tissues, reflecting that cats have developed specialised nutrient requirements consistent with the evolutionary influence of a strict carnivore (MacDonald et al., 1984).…
Welcome to the Pet Food Knowledge Centre A healthy digestive system is important for providing a physical and immunological barrier to potential pathogens in the environment and extracting and absorbing nutrients from food to meet the animal’s nutritional requirements. In recent years it has become increasingly apparent that a healthy…
Welcome to the Pet Food Knowledge Centre As pet food consumers become more knowledgeable about the products they buy their pets, they are becoming equally as knowledgeable about the number of avenues to purchase. Recent articles published in the media have led us to believe that consumers are increasingly purchasing…
Welcome to the Pet Food Knowledge Centre What is Protein? Proteins are complex molecules present in all living organisms and provide many essential functions in the body. These molecules are formed through the ‘building blocks’ of 20 amino acids, which can be deemed essential or non-essential – those deemed essential…
Welcome to the Pet Food Knowledge Centre The influence of humanisation on pet food continues for many different reasons. This topic will be separated into two consecutive posts on the Pet Food Knowledge Centre. The first will focus on what humanisation is and how this has influenced purchasing behaviour; in…